Book Title

Author

Topic  Focus

Overview

Positioning

Al Ries & Jack Trout
Two of the best known marketing strategists. Their books have been published in 15 languages.

Marketing

In our overly communicated society, this book really helps people understand the CRITICAL importance of positioning, and covers topics such as the power of a name, niche markets, line-extensions and more!
This book is not technical and provides many practical examples to effectively position your business.

The 22 Immutable Laws of Marketing

Al Ries & Jack Trout

Marketing

A second book from the authors of Positioning, but read Positioning first!
As with Positioning, this book is very easy to read, short, and to the point.

The E-Myth
Why most small businesses don’t work and what to do about it.

Michael E. Gerber
This book sold over 1 million copies. Michel Gerber founded E-Myth Worldwide.

General Business Management

An excellent book for entrepreneurs to understand the common mistakes that are made. They often perceive the skills they learn will automatically provide them with the skills to run a business in their field of training.  
I.e. Chef skills may not prepare one to actually operate a restaurant.

Public Relations – made easy.

Roscoe Barnes III.
The author is an award winning journalist with more than 20 years of news experience, including articles for The Washington Post and the Associated Press.

Part of Marketing

A quick read that is filled with useful PR tips and includes items such as:

• 5 simple steps to writing the ultimate press release
• 10 common mistakes in publicity campaigns